That’s the secret to a great story, conversation, marketing campaign or narrative they told me and you know what – it’s true.
I think about this a lot, when I’m trying to connect with people on their own learning journey. How do I convey just how great these resources are and why it will help them? I always come back to tapping into emotions.
You have to make them feel something. That could be the fear of missing out or the excitement of acquiring a new skill, you have many options available to you.
I explore more of this in my longer form article, where I talk about using the power of neuroscience in your communication campaigns – it’s worth a read if you’re a nerd like me.