Why am I doing this? why are we choosing this course of action? Why has this happened?
For me ‘why’ is one of the most powerful words you can use. In whatever you do, whether it’s in a professional or personal scenario, we should always ask ourselves – Why am I doing this? why is this project or programme important for our business?
Understanding the ‘why’ is the biggest part of anything we embark on. The how and what are important too, yet without understanding – why are we/I doing this, we cannot fully buy-in to what we are trying to change and achieve.
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4 replies on “Start with why”
Being a very big fan of Simon Sinek the post resonated with me….
As a follow up to the concept of “WHY” I did read the book named “FIND YOUR WHY”.
This book is a must for those who want to known their own WHY.The concepts provided in the book to explore our WHY is truly fascinating.
I happened to write a blog on the steps to WHY discovery as mentioned in the book.
Hope this spreads a word of motivation around.
https://wordpress.com/post/viewpointsunplugged.wordpress.com/238
Funny you should mention Simon Sinek as I discovered his first book not long after writing this and I’ve just finished the audiobook version this week.
As a marketing geek it had many great areas I connected with and applications for life in general.
I’ve not read Find Your Why yet, but it’s on the list and I’ll make sure to check out your blog post too.
Thanks for sharing.
[…] spoken several times about how you can use the application of why across anything and everything. It applies to a number of situations, not just in marketing and building brand […]
[…] spoken several times about how you can use the application of why across anything and everything. It applies to a number of situations, not just in marketing and building brand […]