This week, we explore the somewhat minefield of what we know as the spectrum of human emotions. We’re going to explore the age old question of why do we do, what we do?
Marketing teams the world over spend every waking minute trying to decipher new ways to manipulate our emotions to make use do stuff. So, how do we unpack how this works? how can we better understand the emotional spectrum and the control that it has over our choices?
We’ll look at this over the course of this edition and probably spill over into next week’s one too, as it’s such a broad topic.