Know your audience

Being a storyteller is an important component to expressing your ideas and gaining support.

Develop the skill of building an engaging narrative to bring your audience on a journey and most importantly, identify how to communicate with different audiences.

In developing your communications and engagement plans, you must know the audience you’re speaking with. How do they digest information? Do they respond better to simple language or a bit more detail? Are they visual or prefer a more intimate style?

Success in getting audiences to buy into your ideas is by knowing them, knowing how to engage and tell your story in a way they understand.

Anything less is selling yourself and them short.

Don’t forget…

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