Categories
Deep Thoughts

Questions to ask on the value of your marketing campaigns

I thought I’d share some insights on two particular questions that I ask myself when building social media and general marketing campaigns.

Categories
Deep Thoughts

How to create engaging communications to capture any audience

Here I share a loose framework on how to write engaging yet simple communications to capture your audience.

Categories
Daily Thoughts

Create and don’t just consume

We consume a vast amount of information through multiple channels on a daily basis that give us ideas, motivation and support in problem solving.

Access to information is an amazing ability but have you thought about giving back and helping others like yourself too? The humans mind is built to solve problems and face challenges.

Make sure you’re creating too, feed that thirst to build and create something, anything to put out into the world.

Don’t forget…

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Daily Thoughts

Know your audience

Being a storyteller is an important component to expressing your ideas and gaining support.

Develop the skill of building an engaging narrative to bring your audience on a journey and most importantly, identify how to communicate with different audiences.

In developing your communications and engagement plans, you must know the audience you’re speaking with. How do they digest information? Do they respond better to simple language or a bit more detail? Are they visual or prefer a more intimate style?

Success in getting audiences to buy into your ideas is by knowing them, knowing how to engage and tell your story in a way they understand.

Anything less is selling yourself and them short.

Don’t forget…

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Categories
Daily Thoughts

Make people feel stuff

That’s the secret to a great story, conversation, marketing campaign or narrative they told me and you know what – it’s true.

I think about this a lot, when I’m trying to connect with people on their own learning journey. How do I convey just how great these resources are and why it will help them? I always come back to tapping into emotions.

You have to make them feel something. That could be the fear of missing out or the excitement of acquiring a new skill, you have many options available to you.

I explore more of this in my longer form article, where I talk about using the power of neuroscience in your communication campaigns – it’s worth a read if you’re a nerd like me.