Categories
Daily Thoughts

Know your audience

Being a storyteller is an important component to expressing your ideas and gaining support.

Develop the skill of building an engaging narrative to bring your audience on a journey and most importantly, identify how to communicate with different audiences.

In developing your communications and engagement plans, you must know the audience you’re speaking with. How do they digest information? Do they respond better to simple language or a bit more detail? Are they visual or prefer a more intimate style?

Success in getting audiences to buy into your ideas is by knowing them, knowing how to engage and tell your story in a way they understand.

Anything less is selling yourself and them short.

Don’t forget…

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Categories
Daily Thoughts

Make people feel stuff

That’s the secret to a great story, conversation, marketing campaign or narrative they told me and you know what – it’s true.

I think about this a lot, when I’m trying to connect with people on their own learning journey. How do I convey just how great these resources are and why it will help them? I always come back to tapping into emotions.

You have to make them feel something. That could be the fear of missing out or the excitement of acquiring a new skill, you have many options available to you.

I explore more of this in my longer form article, where I talk about using the power of neuroscience in your communication campaigns – it’s worth a read if you’re a nerd like me.

Categories
Deep Thoughts

You Need A Content Engagement Strategy for Learning And Development

If you’re in L&D and struggling to get your people engaged with your content — this one is for you!