Well not unless you actually tell people about your product and they know why it’s amazing. This is something I’ve seen far too many times, especially in my world of L&D, where teams spend months working hard on new content, throw it out into the world and then no one looks at it…..ever.Continue reading “If you build it, they won’t come”
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This week I explore everything about building a brand.
Whether that’s for you or your work, we can all learn from marketers on how to connect with people in a productive and authentic way.
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I thought I’d share some insights on two particular questions that I ask myself when building social media and general marketing campaigns.Continue reading “Questions to ask on the value of your marketing campaigns”
How much attention do you pay to what others know and how they feel about your learning team?
Have you built a strong brand awareness in your business? Does your audience know and care about what you do/offer?
To get people excited about learning and making use of your resources and tools, first they must know that you even exist and what you can offer, you need to build your brand.