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The 3 Best AI Content Writing Tools You Need To Know

It seems like the era of AI apps for every piece of art form is upon us.

We’ve had a wave of hysteria with tools focused on building digitally generated art for you just through submitting a few keywords with DALL-E and Midjourney (see output from DALL-E below), and now we’re seeing this spill into the world of writing.

In this article, we’re going to talk about the 3 best AI writing tools on the market today. Before we do this though, let’s clarify what these tools do.

What is an AI writing tool?

Our friends over at Hubspot describe AI writing tools as:

“AI writing tools, also known as AI content writers, are pieces of software that generate text based on user input powered by artificial intelligence. AI writers can generate human-like text content with the power of AI technology.”

Sounds pretty straightforward, right?

Now I imagine my fellow content writers see these tools as a threat, much like artists do with the AI-generated art apps. However, I don’t believe they will replace humans right now. And, that’s because the emotion a set of words can elicit in you can only be delivered by a human in my opinion.

I’ve tested out these tools and not one has given me any sense of emotion, wit or personality like a fellow human does.

Right now, I see these tools as complementary to the content writer’s tech stack. Especially for those small startups and teams that need to create content often to gain attraction and may not have the human resource to do so.

But let’s be clear, humans aren’t out yet.

How AI content writing tools work

It’s relatively simple to work with the current set of AI content writing tools, hence their growing popularity.

All you need to do is sign-up for one of the services (more on that below), select the channel and type of post you need help with, enter some keywords and voila! Your content is born.

Explanation of how to use copy.ai content writing tool

I’ve used Copy.ai to illustrate this process but it fairly mirrors how the rest operate too.

The tool will then scan content online for research and inspiration to create something unique for you. I’ve found that all of these tools come with plagiarism scanners. So, anything that is generated should be original.

What features do AI content writing tools offer?

The choices at the current count seem endless.

I’ve found most offers services in writing content for:

  • Blog posts
  • Blog titles
  • Call to actions
  • Emails
  • Social media posts
  • Press releases
  • Business pitch ideas
  • CV’s
  • Interview Questions
  • Story plots
  • And even song lyrics!

Let us stop here otherwise, this article will just be a list. You get the picture though. The options for support are vast and continue to grow daily.

3 of the best AI content writing tools to try

FYI, this list is constructed in no particular order. Each of these tools has its pros and cons. It will be your personal preference through experimentation that reveals what works best for you.

Jasper

Fresh off a $125 million investment fundraise and currently valued at $1.5 billion. Jasper is one of the most talked about brands in the AI content writing tools space.

With a clean and very user-friendly look, it’s not hard to see why it’s so popular.

Jasper doesn’t offer a free version like others on this list, but I suppose when you have brand power and lots of features, you don’t need to, right? You can get a 5-day free trial, however, you’ll need to enter those card details before doing that.

Prices start from $29 per month for 20,000 words if paying monthly ($24 if you sign up for the annual plan) and can go all the way up to $300 a month for 320,000 words. Unless you’re some kind of serial book author, I can’t see you going for that many words as an individual but useful for teams.

Packages are always changing and updated, so make sure to check out fresh offerings on their pricing page.

Chrome Extension:

Free plan:

Paid plan:

Copy.ai

This is the AI content writing tool that I have been experimenting with as it offers a free option of up to 2,000 words per month.

I’ve not used it in any of my own content work but the experiments for research on this article have been pretty positive. It has nearly all of the great features offered in the elite levels of Jasper and certainly gives it a run for its money.

Again, a slick and clean user interface with a user experience that a 5-year-old could operate give this tool a low barrier to entry.

I imagine this would be the one the freelance writers on Fiverr and in many 5 person startups will be reaching for. A great feature set, simple to use and a free tier makes Copy.ai very attractive.

Of course, once you hit your 2,000-word limit for the month, you’ll need to wait for it to reset when the next month rolls around. Trust me, you’ll be surprised how quick those 20k words go when you get into smashing that ‘generate copy’ button.

Paid plans start at $49 for 40,000 words and can rise up to 300,000 words for $279 per month for those super users and teams. More on those plans here.

Chrome Extension:

Free plan:

Paid plan:

Rytr

A somewhat more slimmed-down and not as feature-rich version as our previous entrants, but by no means is it less helpful.

Rytr has a simple interface to find what you want in their well-structured feature set that feeds the needs of 99% of content writers. 40 use cases and templates are probably what most writers need. 

Sometimes a more structured set of offered features is better than being overloaded with choices and Rytr does this well.

As with Jasper and Copy, a chromes extension is also offered here to use across many apps. 

Rytr provides a free version that allows 10,000 words per month and very reasonable paid plans starting at $9 per month for 100,000 words and $29 per month for unlimited words.

Chrome Extension:

Free plan:

Paid plan:

Rytr AI content writing tool features

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