It is a crazy market right now.
Everything is “AI-powered” but should be human-centred, although that’s not a sexy thing to say in the current climate. In my tea-infused opinion, buyers should be looking for tech solutions that are built on AI and powered by humans.
I’m an optimist at heart.
Despite the recent AI craze, buying new tech, especially learning tech, is still hard.
I did it for 10 years across large corporate, scale-up and startup organisations. I LOVE technology, but by god do I LOATHE the barrage of sales meetings and odd marketing choices.
It’s part of the game, I get that.
Yet, it can leave consumers, and more importantly for you suppliers out there, budget holders confused.
A $400 billion dollar game
That’s a huge number.
According to my research (with Perplexity AI 😉) $20 billion of that sits in the LMS/LXP market. The e-learning market (which I’m convinced will never die in my lifetime) which makes a significant portion of the EdTech category, is expected to reach $1 Trillion by 2032.
With these numbers, no wonder everyone is out there with a AI-powered, e-learning based, content warehouse monolith.
So, our job is to cut through this noise.
Everyone wants your $$. But you need the right dance partner. One that won’t be another careless whisper and means you might never dance again (bonus points if you know the reference).
Let’s find that for you.