The most important factor, which I find is hardly ever discussed when looking to create personal, cultural and organisational change, is measuring the current level of curiosity and if needed, crafting curiosity around the outcome you wish to achieve.
You’re probably aware of this already (or I hope you’re at least!) but people are mostly motivated by self interest. Recognising that we are missing out on something that others in our community are a part of is a massive motivation in taking action.